55,000 GDN sites to exclude from your placement targeting

Tired of seeing your GDN ads appear on unwanted websites, like biblegateway.com and coolmathgames.com? This is the complete list of Google GDN website exclusions. The downloadable lexicon covers 55,000 of the least efficient websites on GDN for marketers to exclude from their placement targeting. This article reveals the top websites in each category, but you can download the entire lexicon of costly websites by paying with a tweet.

At our agency WebMechanix, we spend tons of time combing through website placements to see what’s working and where we’re wasting spend. We’ve compiled a complete index of display placement exclusions for busy marketers.

Benefits of the Google GDN Exclusion Index

BONUS: We’ve created this complete Google Display Network list to include nearly 55,000 websites that are most likely draining your budget. Save yourself the time and hassle of discovery and list building here.

This is a compilation of the most notorious websites over-saturating GDN, while offering little to no return on investment. These websites have a click-friendly audience that can monopolize your GDN ad spend without driving a single lead.

What are display placement exclusions?

For the uninitiated, advertisers use placement exclusions to prevent Google display ads from appearing on irrelevant websites. In other words, a placement exclusion is an irrelevant or costly website where you do not want a GDN ad to be served. It’s crucial to account for unwanted display placements. Nobody wants to spend the budget on clickbait websites. Especially if they likely won’t turn into sales.

In this Google Display Network site list, I sort website placements by those that have spent the most money without driving leads. I focus on websites with the highest repeat rate. These offenders consume the budget and impressions. For marketers focused on placement diversification, it’s valuable to know which websites have a higher concentration for every Google GDN campaign.

Why are GDN placement exclusions beneficial?

A list of content exclusions can save you time and money like never before. We’ve evaluated these GDN websites from Google Ads accounts that have spent more than $500,000 combined on GDN. It would take too much time and money to even come close to these findings on your own. Once these exclusions are added, you’ll be avoiding websites that have proven to be poor contributors to any bottom line.

Google GDN website exclusion examples

Let’s say you provide services for legal companies in the United States.

You run the risk of showing ads on websites you don’t want, despite your specified placement targeting. So what’s an advertiser to do? Simple. Just exclude any of the websites below, sorted from highest risk to lowest.

Table of Contents

We’ve compiled this Google Display Network website list for you based on costliness and frequency. It includes the top sites to exclude for the following categories:

• 26 GDN Websites: Highest Frequency & Cost
• 136 GDN Websites: Extremely High Frequency & Cost
• 500 GDN Websites: Very High Frequency & Cost
• 500 GDN Websites: Higher Frequency & Cost
• 500 GDN Websites: High Frequency & Cost
• 300 GDN Websites: Medium Frequency & Cost
• 295 GDN Websites: Low Frequency & High Cost

26 GDN Websites: Highest Frequency & Cost

At least one of these GDN websites will always steal your budget or convince you you’re losing it. Déjà vu. Our data revealed these 26 GDN placements have spent over $1,000 without a sales lead. They also have a repeat rate higher than anything we’ve seen.

136 GDN Websites: Extremely High Frequency & Cost

You’ve likely come across these before without realizing how much they affect the diversification of your GDN ad placements across the web. Our data revealed these 136 display placements have spent $300 – $999.99 without a sales lead. They also have appeared as duplicates a significant number of times.

• fame10.com
• cnn.com
• businessinsider.com
• topix.com
• kijiji.ca
• givingstuffaway.com
• diply.com
• nbcwashington.com
• nbcchicago.com
• zillow.com
• buzzaura.com
• usatoday.com
• livestrong.com
• manta.com
• t-mobile.com
• facty.com
• manymanga.com
• lotterypost.com
• thehulltruth.com
• short-s.net
• howstuffworks.com
• edfed.com
• nickiswift.com
• breitbart.com
• drudgereport.com
• thefreedictionary.com
• pof.com
• scribol.com
• baltimoresun.com
• bankrate.com
• trend-chaser.com
• best-creditrepair.net
• reference.com
• directexpose.com
• foxbusiness.com
• wunderground.com
• ninjajournalist.com
• yachtworld.com
• tmz.com
• informer.com
• definition.org
• narutoforums.com
• greeningz.com
• littlethings.com
• activebeat.co
• mobileposse.com
• thedailybeast.com
• etc-now.com
• latimes.com
• people.com
• dailykos.com
• kiwireport.com
• flockdraw.com
• cbsnews.com
• driving-tests.org
• nypost.com
• hubpages.com
• thesaurus.com
• w3schools.com
• hillnews.com
• icepop.com
• wusa9.com
• roasted.com
• summitpost.org
• wtop.com
• winloot.com
• nydailynews.com
• ranker.com
• minq.com
• sfglobe.com
• blogspot.ca
• chicagotribune.com
• oshatrain.org
• lifebuzz.com
• cheatsheet.com
• medicinenet.com
• cbssports.com
• ebay.com
• healthline.com
• jpeoplemeet.com
• webmd.com
• atspace.com
• theinvestmentdr.com
• metoflog.com
• newsdigest.co
• therichest.com
• allrecipes.com
• smartcreditinfo.com
• theatlantic.com
• hyperactivz.com
• evite.com
• tumblr.com
• awm.com
• cnet.com
• tiphero.com
• whitepages.com
• webanswers.com
• dictionary.com
• espn.com
• kizi.com
• kiplinger.com
• toptenreviews.com
• match.com
• worldlifestyle.com
• trainingdone.com
• metropcs.mobi
• affordablehousingonline.com
• adsenseformobileapps.com
• kcrg.com
• bizjournals.com
• moneynoise.com
• alison.com
• therighthairstyles.com
• chicksontheright.com
• radaronline.com
• ahfunny.com
• godvine.com
• yourdailydish.com
• thesimpledollar.com
• costingless.com
• fashionbeans.com
• articlemonarch.com
• clean4all.com
• streema.com
• buzzfond.com
• suggest.com
• lifedaily.com
• patch.com
• businessnewsdaily.com
• boredomtherapy.com
• imgur.com
• aol.com
• freerateupdate.com
• laudable.com
• zerohedge.com
• city-data.com

500 GDN Websites: Very High Frequency & Cost

Your brain is working too hard to recognize more than a handful of these, but they have a notorious repeat rate and offer little return. Our data revealed these top 500 GDN placements have spent $100 – $299.99 without a sales lead. Google display ads have appeared much more regularly on these sites than most.

500 GDN Websites: Higher Frequency & Cost

How many of these are even relevant GDN placements for your product or service? Hold your breath, it’s a long ride. Our data revealed these top 500 display placements have spent $50 – $99.99 without a sales lead. Impressions also have a higher concentration for these websites than others.

500 GDN Websites: High Frequency & Cost

Forget how pervasive they are on GDN. You literally might feel bad that your GDN ad even appeared on one of these sites. Our data revealed these top 500 display placements have spent $25 – $49.99 without a sales lead. Impressions continue to favor these sites far more than others. We’ve seen GDN ads serve for them across multiple accounts. Should your ads be serving on all of these?

• powerofpositivity.com
• diyeverywhere.com
• lightningfree.com
• flirchi.com
• businessknowhow.com
• tpg.com.au
• 100percentfedup.com
• askives.com
• secureloanconsolidation.com
• debtordebt.com
• citicardscards.com
• abcya.com
• parents.com
• irctc.co.in
• appshed.com
• theroot.com
• directorym.net
• infowealthopp.com
• gameguard.co.kr
• womansworld.com
• elitedaily.com
• creditloan.com
• sparknotes.com
• uptodown.com
• gloriousa.com
• laxcrossword.com
• skinnypoints.com
• inc.com
• hellooperator.com
• dclgroupusa.com
• geebo.com
• sportingnews.com
• ath.cx
• gamepedia.com
• freeonlinegames.com
• buzzbeagle.com
• savingtools.com
• programas-gratis.net
• 79br.net
• missingmoney.com
• neighborhoodlink.com
• kbb.com
• creditcarddebtlaw.com
• 3xfree.com
• citcicards.com
• 123cash.net
• financing-usa.com
• fantasypros.com
• hurriyet.com.tr
• birktube.com
• diynetwork.com
• consumercredit.com
• typingtest.com
• sltrib.com
• seattletimes.com
• viralthread.com
• target.com
• sportskeeda.com
• psychicmonday.com
• slashdot.org
• debtconsolidator.net
• zemtv.com
• youtubefree.com
• usherald.com
• reachdebtsettlement.com
• travelchannel.com
• naij.com
• thethings.com
• bitecharge.com
• uscashwire.com
• astrology-zodiac-signs.com
• doughroller.net
• findsolution.co
• blackenterprise.com
• yugiohcardmaker.com
• ocregister.com
• wearetests.com
• acronymfinder.com
• thequiz.com
• hoursinfo.com
• todayslifestyle.com
• emailquestions.com
• moneymanagament.org
• patheos.com
• smnewsnet.com
• monagiza.com
• wboc.com
• usa-lending.com
• starpulse.com
• calculatorsoup.com
• paydayloansrush.info
• breakfeed.com
• walterfootball.com
• kueez.com
• boreburn.com
• 2hands.org
• debtcollectionsteps.com
• accessmylibrary.com
• goal.com
• onthewebs.com
• petmd.com
• cricbuzz.com
• jobdiagnosis.com
• starpennystocks.com
• bluecrab.info
• lunapic.com
• reinventingaging.org
• omglane.com
• newsd.co
• paralink.com
• prime-targeting.com
• britannica.com
• oneindia.com
• freewarefiles.com
• useronlnet.com
• blackfriday.com
• entrepreneur.com
• viralious.com
• yaysavings.com
• lycos.com
• videobebin.com
• americanlookout.com
• fitlifestyle.xyz
• bignews.biz
• tvtropes.org
• smackdebt.com
• gogebank.com
• governmentgrant.com
• skinnytaste.com
• agame.com
• carrieanddanielle.com
• creditcardrelief.com
• gamefaqs.com
• creditcarddebtsolver.com
• findagrave.com
• dailydot.com
• lovethispic.com
• gogecaptail.com
• 17track.net
• harpersbazaar.com
• fool.com
• richcreditdebtloan.com
• ratemds.com
• wwwchasse.com
• nbcsports.com
• dawn.com
• newsoxy.com
• box.net
• zoosk.com
• www98.com
• marktplaats.nl
• letsrun.com
• burninfat.com
• share-games.com
• loanandcreditguide.com
• beyazokul.com
• yuku.com
• ethiotube.net
• marylandjobdepartment.com
• bankingmyway.com
• westernjournal.com
• orcharsbank.com
• windowsreport.com
• uberhavoc.com
• yegnatube.net
• jerseymarinas.com
• realtytrac.com
• priceline.com
• njtransit.com
• irishcentral.com
• libertywritersnews.com
• eatwell101.com
• prnt.sc
• wwwcarecredit.com
• mmafighting.com
• womensfinance.com
• ondemandkorea.com
• culturehook.com
• spybt.org
• planabudget.com
• 90min.com
• thirdage.com
• themoneyalert.com
• reagancoalition.com
• metacafe.com
• pinimino.com
• bobvila.com
• top4download.com
• jsoneditoronline.org
• fitday.com
• bankaholic.com
• powershow.com
• wrestlinginc.com
• simonvolkov.com
• helpforsinglemother.net
• gegocapital.com
• brasschecktv.com
• independent.ie
• gursha.video
• solitaire-cardgame.com
• hln.be
• abbreviations.com
• aspentimes.com
• askmen.com
• genina.com
• thesimsresource.com
• debtzine.com
• nodebtplan.net
• up4file.org
• thewisdomjournal.com
• clarin.com
• phpnuke.org
• mybudget360.com
• hqworld.com
• as.com
• mystatementcard.com
• fizber.com
• bingj.com
• familyhandyman.com
• smileymonkey.co
• studylib.net
• paper.li
• cherryblossomwatch.com
• fastdebtrelief.org
• loansfast-credit.pw
• uexpress.com
• junipermastercard.com
• geckoandfly.com
• goosereport.com
• drf.com
• mixxet.com
• intermarkets.net
• creditservicer.com
• ampproject.org
• federalgrantswire.com
  jsonline.com
• flightview.com
• animalstorie.com
• ethiopianreview.com
• disneyfanatic.com
• gecapitalretailbank.com
• reliard.com
• osha.net
• cashadvancexpress.info
• nationalinterest.org
• benzinga.com
• nettv4u.com
• yakidee.org
• barnesandnoble.com
• vga.pe.kr
• laughandshare.com
• windows7vistaxp.com
• newschannel5.com
• wxii12.com
• freelayots.com
• timesnownews.com
• olx.ro
• flacardservices.com
• 9news.com
• studentloanborrowassistance.org
• americanow.com
• mydigitallife.info
• technospot.net
• myunemploymenthelper.org
• bt.com
• 5min.com
• rotter.net
• op.gg
• ncnonprofit.org
• zorpia.com
• urbanjoker.com
• thewrap.com
• pho.to
• dailyforest.com
• thestartmagazine.com
• mymentalage.com
• gemoney.co
• fredericksburg.com
• corporatenarc.com
• peekstats.com
• iwon.com
• nodevice.com
• creditreportrepair.net
• groovyhistory.com
• getcustomerservicejobs.com
• loginsignin.net
• usacreditunions.com
• paceadvantage.com
• zerochan.net
• rillara.com
• jetlaggin.com
• noteabley.com
• elmundo.es
• realitytea.com
• userstyles.org
• thesportsdrop.com
• mercurynews.com
• mytwodollars.com
• appcrawlr.com
• downeastboatforum.com
• mozillazine.org
• getdailyinspiration.com
• clark.com
• sevenforums.com
• overcome-debt.com
• hotcleaner.com
• blessings.com
• ghacks.net
• businessworkforce.com
• carreonandassociates.com
• animal-world.com
• simplyhired.com
• forlocations.com
• seektopic.com
• londonky.com
• finddebtrelief.net
• caribjournal.com
• usa-bankruptcy-guide.com
• sammobile.com
• bizbuysell.com
• justanswer.com
• eventful.com
• wral.com
• thedecorideas.com
• debtreliefreview.com
• bleedinggreennation.com
• policulous.com
• my-credit-center.com
• controlcreditcarddebt.com
• 90skidsonly.com
• cuwhois.com
• freedomoutpost.com
• graduatez.com
• societyofrock.com
• consolidatecredit-debt.com
• jezebel.com
• womanfreebies.com
• qweas.com
• badcreditloancenter.com
• aspiredcard.com
• apphit.com
• stuff.co.nz
• lawyer.com
• loan-debt-consolidation-info.com
• bestplaces.net
• topixstars.com
• caring.com
• attpaybill.com
• myweatherdaily.com
• kcra.com
• bettafish.com
• mathway.com
• collinsdictionary.com
• omincare.com
• cfsettlement.com
• boatkrazy.com
• americaloveshorsepower.com
• free-codecs.com
• dnpb.info
• baydreaming.com
• smartsfinance.com
• curejoy.com
• sailmiami.com
• smallerliving.org
• heise.de
• mypercelsaccount.com
• saltwatercentral.com
• firstinarchitecture.co.uk
• couponclipinista.com
• cyber-breeze.com
• indeed.com
• freeecar.com
• searchquotes.com
• scholarshipexperts.com
• sheppardsoftware.com
• forgivestudentloandebt.com
• carecridit.com
• calculator.net
• globalgrind.com
• bizmove.com
• mediacollege.com
• excellent-romantic-vacations.com
• knittingparadise.com
• ilive.ro
• obsev.com
• maidcalifornia.com
• evancarmichael.com
• scripturalfinancialfreedom.com
• petlover.online
• themortgagehome.com
• thechive.com
• amomama.com
• frugalzeitgeist.com
• debtreliefhowto.com
• funtrivia.com
• lite14.us
• yogyafree.com
• moneymanegement.org
• brighthubpm.com
• csgnetwork.com
• groups.im
• factinate.com
• brommando.com
• accuradio.com
• xvideofree.com
• viralsay.com
• mortgageloan.com
• obamadebtrelief.org
• thealternativedaily.com
• adrive.com
• wwwportfoliorecovery.com
• worldtimezone.com
• tvtv.us
• xat.com
• tildebtdouspart.com
• goldprice.org
• toofab.com
• tips.life
• thebestapps.co
• mandownblog.com
• landwatch.com
• everyjoe.com
• guidanceresoures.com
• newsbake.com
• americasfreedomfighters.com
• funanimal.online
• wisegeek.org
• mymajicdc.com
• wsls.com
• thecreditsolutionprogram.com
• rehabchamp.com
• local-financial.net
• resistancereport.com
• pulsitemeter.com
• straightfromthea.com
• torontosun.com
• debtfree4ever.net
• viralgasp.com
• hahulelu.com
• textnow.com
• omniglot.com
• toggle.com
• file-extensions.org
• carecredti.com
• yardsalesearch.com
• farandwide.com
• obamacreditplan.com
• debtinfoonline.com
• universcard.com
• oxforddictionaries.com
• frontier.com
• prisontalk.com
• creditdebtsettlement.com
• yellowbot.com
• enotalone.com
• slideshare.net
• apartmenttherapy.com
• kulfoto.com
• info.com
• mlcalc.com
• cashbazar.com
• hdforums.com
• bowtiecinemas.com
• evensi.us
• usdebt.com
• dogsnow.com
• mafa.com
• lindaikejisblog.com
• humdy.com
• nationalaffordablehousing.com
• virginia-bankruptcy.com
• equibase.com
• 101cookbooks.com
• ssofficelocation.com
• macworld.co.uk
• creditcarddebtfree.org
• litscape.com
• crosswordpuzzleanswers.net
• gumtree.co.za
• digitalspy.com
• geolineservice.com
• top-uploader.com
• greenfieldpuppies.com
• carcarekiosk.com
• ocala4sale.com
• jobbankusa.com
• cancan.ro
• herokuapp.com
• ultimateclassicrock.com
• disc-soft.com
• habbok.com
• doctoroz.com
• dailypress.com
• quizzclub.com
• isitdownrightnow.com
• credit-repair-facts.com
• 8teenfx.com
• themilitarywallet.com
• livechronicle.com
• yardsales.net
  

300 GDN Websites: Medium Frequency & Cost

You probably weren’t even aware these ones existed. That’s really how they get away with spending your budget. Our data revealed these 300 display placements have spent $5 – $24.99 without a sales lead. Though they haven’t spent as much as others, they have consistently appeared over 30+ Google display ads accounts. If several of these are serving your GDN ads, they have the potential to spend and may also skew efforts for placement diversification.

295 GDN Websites: Low Frequency & High Cost

And finally – if you haven’t questioned the quality of the viewer – have another go at the audience intent. This round of websites haven’t even appeared that often. But they’ve spent more than their fair share. Our data revealed these display placements have a lower frequency across Google Ads accounts, but have spent up to $250 without a sales lead.

At least you’re not starting from scratch. Happy excluding!
Tell us your biggest struggles with the Google Display Network. Maybe we can help.

Work Cited

This post was inspired by the work of Chris Mechanic and the entire WebMechanix digital marketing team. The Big list of 1,500+ AdWords PPC negative keywords influenced the idea of exclusions and allowed me to work through a similar process of placement value on the Google Display Network.