Case Study
A healthcare staffing site goes from stale to amazing with a rebrand
- Brand Identity, UX Design, Web Design
- Web Development
Healthcare staffing provider, Maxim, had wanted to overhaul their brand in 2019 but the effort stalled out. With a renewed emphasis on the rebrand, the team at Maxim had been toying with some names and mission statements but hadn’t made any decisions at the point that they approached WebMechanix.
The WebMechanix team dove into the challenge of taking preexisting ideas, updating concepts, and guiding the client through a successful rebranding process.
Coming on board, Webmechanix made some additional naming recommendations and strategized the development of the brand, site, and UX. Eventually, the team landed on Amergis (origin: emerging from Maxim, but also merging our clients with needed talent.) From there, we went into branding – so we put together logos, typography, color palettes, sub-company logos and messaging and voice guidelines + branded collateral – before we dove into the redesign.
Once branding was established, the redesign went very smoothly. The client already had some rough wireframes that they had been working on, so we were able to iterate on those. From UX, we went into design. The internal rollout of the new brand and redesign was met with SO MUCH positive feedback. Amergis debuted in Q2 with a new name, elevated branding, and streamlined UX.
Flexibility and adaptability in a project is key to success. Despite initial plans for a development-only approach, it was necessary to incorporate a standard design process to meet the client’s needs. The ability to adapt to these changes contributed to a successful project, launched on time & on budget.
The results? A significant improvement in user engagement, validating the decision to invest in a comprehensive redesign process – demonstrating the power of an aligned design and development process.
