Knowledge to Practice (K2P) is an on-demand learning platform that helps healthcare practitioners prepare for board exams and keep up with scientific journals.
Knowledge to Practice’s site didn’t allow prospects to discover the content they needed easily, so it had WebMechanix redesign their website and replace their page-builder. The new site achieved triple digit increases in business metrics and showed different personas the right info at the right time. With the enhanced user experience, visitors trusted the brand and could better understand its value proposition.