Case Study
How a B2B real estate startup dominates key markets with Local SEO
- SEO, Content Strategy, Organic Traffic
In a competitive market where visibility is key, WareSpace faced a significant hurdle in enhancing its local search rankings. Despite offering top-tier shared warehouse solutions, WareSpace often found itself ranking beyond the 21st position for searches within a mere 1-3 miles radius of its locations.
This positioning in Google search results was a critical barrier, as local businesses and potential clients struggled to discover WareSpace’s innovative and cost-effective warehousing solutions amidst a sea of competitors.
Confronted with the challenge of enhancing local search visibility, WareSpace embarked on a comprehensive digital strategy overhaul.
In the initial phase, we dove into an in-depth examination of WareSpace’s competitive landscape on search engines. Utilizing historical data, we pinpointed strategic leverage points that offered promising opportunities for improvement. The nimbleness and adaptability of WareSpace, akin to that of larger industry players, made the adoption of this strategy not just viable but highly enticing. This approach enabled us to quickly implement innovative solutions that were tailored to the unique challenges and opportunities WareSpace faced.
The strategy pivoted on refining local-based content and strengthening internal linking. We produced localized blog content tailored to specific regions, like the insightful articles highlighting the advantages of secure warehouse space in each target location (e.g. “advantages of secure warehouse space in Minneapolis”.
This significantly elevated WareSpace’s local SEO presence.
To further bolster our strategy, we strategically placed internal links to essential city pages, significantly enhancing the blog’s E-A-T profile. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, key factors that Google uses to assess the quality of a website. By emphasizing these elements, we ensure our content is recognized as credible and valuable. Alongside these links, we optimized local citations, backlinks, and made on-page SEO enhancements, thereby strengthening our SEO footprint in each target location.
This innovative approach to local SEO was not just about keeping pace with competitors. Our goal was to carve a unique path that led to a remarkable improvement in local rankings for critical keywords like “small warehouse for rent” – while effectively building a “moat” of strong SEO signals around those rankings.
The results of these efforts were nothing short of transformative. WareSpace’s average map rank soared from 19 to an impressive 2 in just one month, as evidenced by BrightLocal Heat Map data — a significant leap in local listing rankings.
Additionally, the impact on the business was substantial — organic search contributions to total lease volume skyrocketed from a mere 8% to nearly 30%. This marked a dramatic shift in how potential clients discovered and engaged with WareSpace’s offerings.
This not only bolstered WareSpace’s visibility in local search results but also significantly impacted its business growth and client acquisition. As WareSpace continues to evolve its strategies, these results serve as a testament to the power of targeted SEO and content marketing in the competitive warehousing industry.
