Velaro, Inc. is a Maryland-based live chat software solution, with a unique focus on meeting the needs of enterprise-level customers.
After implementing best-in-class, closed-loop reporting from Google Analytics to Salesforce, we identified exactly where the peaks and valleys were in the digital strategy. By cutting out keywords that were underperforming and focusing organic and paid efforts on high intent terms, we realized a 77% decrease in cost-per-lead (from $130 to just $30) and a conversion rate increase of 35% in live chat engagement on-site.