How Sunburst Workforce Solutions Brightened Up Their Web Presence Case Study

The Challenge

Sunburst found themselves needing a new web presence. Their previous design was outdated and impersonal, as it was a clone of their sister company Maxim Staffing’s website. The entire website was confined to a single page, with navigation items serving as anchor links to different sections on the homepage.

The initial plan was to focus on development only, to save on both budget and timeline. However, as the project progressed, it became clear that a standard design process was necessary due to the number of design revisions needed during development cycles.  Sunburst was so excited about the idea of a new website, they worked on updating their branding and color palette. They were also inspired to rewrite 100% of their content. This was actually a great move from an SEO perspective, because they were able to go from a single page to multiple pages that could target different keywords.

Sunburst was also in the process of updating their branding, including their color palette. This meant that the design phase had to be put on hold until the branding updates were completed. Additionally, Sunburst decided to rewrite 100% of their content, expanding from a single page to approximately four pages.

The Solution

Despite the initial challenges, the project was completed within a reasonable timeframe. Initially planned for a nine-week period, even with the addition to the scope, the website was launched after approximately four months to accommodate the client’s additional design needs.

The WebMechanix design team worked closely with the client to refine the styles and align them with the client’s ultimate vision. WebMechanix also went above & beyond the scope of work by consulting on the finalization of the color palette to ensure the success of our client’s brand vision.

The team also provided training for the client on WordPress and supported them during their content entry phase. Upon the client’s request, the team managed to move the launch date up by a few days by reducing the time needed for content entry and QA.

In short, the team went above and beyond to ensure a launch that was both fast AND successful.