Our goal was to improve the quality of organic traffic while continuing to drive volume to the site through net new content creation (10 blogs a month) and bottom-of-the-funnel page optimization and support.
Through regular optimizations, rollups, and keyword & SGE-driven new content production we were able to build the foundations of a strong content web using an approach that simultaneously tackled both low-hanging fruit across the board, and specific content verticals tied directly to platform features.
Continued organic traffic gains resulted in a 239% increase in organic MQLs from April ‘24 to June ‘24 compared to the previous year!
