CASE STUDY
How A Healthcare Company Tripled Paid Search ROI in Just Three Months
The Gentiva family of companies has been bringing great healthcare home for 40 years. Their healthcare professionals are dedicated to improving the quality of life for the 350,000 patients they serve in 490 community locations nationwide.
Gentiva’s initial approach to paid search lacked targeting, focusing, and tracking which are the essential ingredients for high-performance campaigns. Our optimizations, both onsite and through paid search, led to positive changes to our client’s bottom line. By optimizing thoughtfully in key areas, maintaining consistent lead volume, and allocating spend budgets as intended, Gentiva has established an increasing ROI.
