Our client is a leader in the fleet management industry, providing solutions to drivers; from individual owners to larger fleets. Federal regulation required these drivers and fleets to have an electronic logging device (ELD) that tracks timing and distance of trips. While some fleets were equipped and ready, most were unprepared and in the market. This presented a great opportunity for our client, but they weren’t positioned well against new, pop-up competitors who were underpricing them.
Bidding strategies increased performance and deepening our understanding of the ideal buyer dramatically improved conversion rates and increased lead volume.
