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Check out the latest industry updates, best practices, and more as interpreted by our team of always-online digital professionals.

Your B2B Conversion Rates Suck but the average b2b conversion rate sucks too
Blog Posts  |  Blog Posts  |  Creative + UX  |  Marketing
Your B2B website conversion rates suck (here’s 3 reasons why)
AUTHOR: Jarrett Fleagle
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I did 100 SEO benchmark audits in 6 months. Here’s 8 things I learned
Blog Posts  |  Blog Posts  |  Marketing  |  SEO
I did 100 SEO benchmark audits in 6 months. Here’s 8 things I learned
AUTHOR: Tanner Medina
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Leveraging AI for Smarter SEO
Blog Posts  |  Blog Posts  |  Marketing
Leveraging AI for Smarter SEO
AUTHOR: Nick Furnal
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Image of ROI and metrics floating
Blog Posts | Marketing

How to Improve ROI in Digital Marketing: A No-Nonsense Guide

You know the drill. Return on Investment (ROI) in the digital marketing world is all about the benjamins – the profits or benefits you’re raking in compared to what you’re shelling out on your marketing strategies. If you’re in the game to win it, boosting your ROI isn’t just a good idea, it’s vital. Ready

Recent Stories

A computer screen with Javascript and the blog title.
Blog Posts | Data + Tech | SEO

Mastering JavaScript SEO: Key Issues & Best Practices

AUTHOR: Tanner Medina

Facebook ads for mortgage leads that lock
Blog Posts | Marketing

How to use Facebook Ads to get mortgage leads that actually close

AUTHOR: Danny Lopez

Human and a robot looking at search results
Blog Posts | AI | Data + Tech | Marketing | SEO

Adapting SEO Strategies for Google’s New Generative AI SERP Layout

AUTHOR: Nick Furnal

Third-Party Cookies Support Stays, Says Google. Users Control the Experience.
Blog Posts | Marketing | SEO

Third-Party Cookies Support Stays, Says Google. Users Control the Experience.

AUTHOR: Jona Fritchie

10 Common Google Indexing Issues & How to Fix Them
Blog Posts | Marketing | SEO

10 Common Google Indexing Issues & How to Fix Them

AUTHOR: Tanner Medina

Campaign Budgeting & Bidding Strategies:What you need to know for Google PPC
Blog Posts | Marketing | SEO

Campaign Budgeting & Bidding Strategies: What you need to know for Google PPC  

AUTHOR: Mike Kedzorski

Conversion rate equals conversions divided by visitors
Blog Posts | Marketing | SEO

Turning Traffic into Revenue With SEO and CRO 

AUTHOR: Alie Louie

How Our Marketing-Minded Designers & Developers Build Websites That Convert
Blog Posts | Marketing

How Our Marketing-Minded Designers & Developers Build Websites That Convert 

AUTHOR: Walt Irby

What Is Performance Creative? & How it Transforms Digital Marketing Strategies
Blog Posts | Marketing

What Is Performance Creative? & How it Transforms Digital Marketing Strategies

AUTHOR: Dennis Zechman

Videos

brick background with a green arrow moving up and the text Landing Page Optimization

How to build high-performing landing pages.

Videos

UP NEXT A picture of a rock with a chart line going up to a bar of gold with text that says how to improve lead quality How to improve lead quality in your marketing funnels.
A picture of a rock with a chart line going up to a bar of gold with text that says how to improve lead quality

How to improve lead quality in your marketing funnels.

Videos

UP NEXT Illustrations surrounding the word SEO Using historical data for more accurate SEO forecasting
Illustrations surrounding the word SEO

Using historical data for more accurate SEO forecasting

Videos

UP NEXT Image of a mobile phone with chat graphics popping out saying bid. Google smart and automated bidding – Why and when to use it
Image of a mobile phone with chat graphics popping out saying bid.

Google smart and automated bidding – Why and when to use it

Videos

UP NEXT Image showing blocks with 80% on the bottom and 20% on the top. Why only 20% of technical SEO matters
Image showing blocks with 80% on the bottom and 20% on the top.

Why only 20% of technical SEO matters

Videos

UP NEXT Colorful swirls behind the text that read Memorial service for SEO. RIP. RIP SEO. How Google’s SGE Update Will Impact Your SEO Programs
Colorful swirls behind the text that read Memorial service for SEO. RIP.

RIP SEO. How Google’s SGE Update Will Impact Your SEO Programs

Videos

UP NEXT brick background with a green arrow moving up and the text Landing Page Optimization How to build high-performing landing pages.
Magnifying glass around a target surrounded by people. Better targeting for financial services.
Better audience targeting for Financial Services: How to profitably run millions in Meta ad spend.
Blog Posts  |  Marketing
Published May. 3, 2024
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Google Analytics 4 Analysis Techniques Template Gallery
What is Google Analytics 4?
Blog Posts  |  Marketing  |  News + Business
Published Jul. 18, 2022
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Leverage First-Party Data to Improve Your Paid Search Campaigns
Leveraging First-Party Data to Improve Your Paid Search Campaigns
Blog Posts  |  Marketing
Published Jun. 28, 2024
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Taming the Website Redesign Process with P.A.C.E
Taming the Website Redesign Process with P.A.C.E
Blog Posts  |  Marketing
Published Jun. 14, 2024
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Landing Page ‘Best Practices’ Builder Honed By Performance Marketers
Landing Page ‘Best Practices’ Builder Honed By Performance Marketers
Blog Posts  |  Marketing
Published May. 31, 2024
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Website Redesign Content Optimization
Website Redesign Content Optimization
Blog Posts  |  Marketing
Published May. 24, 2024
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A pair of hands holding a mobile phone and scrolling on the screen with white illustrations of storefronts and shops hovering in the middle of the image.
Phygital marketing for B2B
Blog Posts  |  Marketing
Published May. 17, 2024
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Picture of a young woman wearing a green viser looking at a digital tablet on a dark walkway with purple tube lights in the background.
What is phygital marketing?
Blog Posts  |  Marketing
Published May. 10, 2024
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