Top Five Online Marketing Stories for 9/24 – 10/1

There was plenty of big news to come out of this week.

The mobile trend continues as an increasing number of consumers use smartphones. Email marketing remains a great way to drum up sales. Social media darlings continue to grow up (and old favorites return give themselves a facelift).

Keep reading to learn what these changes may mean for you!

72% of Consumers Want Mobile-Friendly Sites

According to a recent Google survey, 72% of mobile users want the websites they visit to be mobile-friendly. Fast, mobile-friendly sites that give information in one or two clicks make consumers more likely to 67% more likely to buy a product or service.

Link: http://searchenginewatch.com/article/2208496/72-of-Consumers-Want-Mobile-Friendly-Sites-Google-Research

Email and Search Drive Sales, Not Social Media

A recent study by Forrester demonstrated that paid search is the primary driver of new customers online, while email marketing drives the most sales from repeat buyers. Social media, on the other hand, has no noticeable effect on online sales figures.

Link: http://www.marketingpilgrim.com/2012/09/forrester-study-email-and-search-not-social-drives-sales-online.html

Twitter Opens Millions Of Pages To Search Engine Crawling

Twitter recently made changes to allow content to be retrieved by search engines. But do search engines actually want to display twitter results? Google is adamantly against displaying other search result pages in their own search results. Will they make an exception for Twitter?

Link: http://searchengineland.com/twitter-opens-up-to-more-crawling-but-do-search-engines-want-its-search-results-in-theirs-134534

New iPhone Operating System, iOS 6 Removes Google’s Referrer Search Data

When an iPhone user on iOS 6 searches Google through Safari’s built in search box, the phrase they searched to find a website is no longer passed along to the site’s publisher. This change will present a new obstacle to publishers monitoring referrer search data.

Link: http://searchengineland.com/ios-6-removes-all-google-search-referer-data-134560

MySpace Teases a New Look

Former social media leader MySpace recently teased a new look that will launch in the near future. The site will allow users to integrate their Twitter and Facebook accounts while still maintaining it’s large music component that once allowed it to stand out.

Link: http://mashable.com/2012/09/24/new-myspace-video/