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Branding

Building brands that resonate and convert.

A cohesive brand is not just a logo or a tagline; it’s the heart and soul of your business. It’s the promise you make to your customers and the experience you deliver. At WebMechanix, we specialize in crafting brands that not only look good but perform even better. We create brands that connect, resonate, and drive tangible results.

Free audit

Breaking the brand agency mold.

Focusing on the ultimate goal: conversions

We may be a digital marketing agency, but we understand the power of a strong brand. While we don’t aim to be a full-fledged brand agency, we provide all the essentials: tone and voice definition, logo design, visual direction, and brand guidance. Our goal? To build you a brand that’s not just aesthetically pleasing, but one that drives conversions and engagement.

Embracing a digital-first approach

In today’s digital age, your brand needs to shine online. That’s why we approach branding with a digital-first mindset. We consider how your brand will be used on websites, ads, and landing pages. We ensure it’s accessible, engaging, and optimized for digital platforms. And of course, we ensure it translates seamlessly to print.

Elevate your brand: redesign or refresh

Starting anew
Whether you’re looking to completely overhaul your brand or start from scratch, we’re here to help. We dive deep into your mission and goals, redefining them in a way that resonates with your audience. We then begin to develop the new brand visually — resulting in a fresh look with that WebMechanix performance approach.
The subtle approach
Sometimes, a brand doesn’t need a complete overhaul, just a few tweaks. We can refresh your logo, update your fonts and colors, and ensure your brand is accessible to all. While we make these changes, we ensure the core essence of your brand remains intact. We focus on enhancing what’s already working, making your brand more relevant and engaging.

Architecting brands, one pixel at a time.

Our journey begins with an in-depth research and discovery phase. We dive deep into the who, what, and why of your business. We conduct audits, host workshops, and analyze data to understand the performance of your current brand. This step allows us to get a clear picture of where you are and where you want to be.

Armed with insights, we start crafting your new brand messaging. We conceptualize logos, choose typography, select a color palette, and curate photography or illustration. We also develop iconography that complements your brand. This phase is all about giving your brand a fresh, new look that aligns with your business goals.

Now, it’s time to bring all the elements together. We test your new brand for cohesion across multiple digital and print use cases. We experiment with ad layouts and establish a type hierarchy. If needed, we revisit the Redefine phase to tweak and perfect. This step ensures your brand is not only visually appealing but also effective and cohesive.

Finally, we create comprehensive guidelines for brand usage and assemble a brand kit. This kit includes variations of your logo, iconography, and visual elements. It’s your go-to resource for maintaining brand consistency across all platforms. With this, your new brand is ready to make its mark in the world.

How to get started

In a 30 minute call we’ll use your own data to:

  • Show you how much spend is being wasted – for FREE
  • Identify where it’s coming from
  • Definitively state if we can make a significant impact in your account’s performance

If your account is doing better than our baseline we’ll simply congratulate you. If it doesn’t, we’ll discuss what step 2 should look like.

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Rebranding a B2C product for a hot new market

Rebranding a B2C product for a hot new market

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Caregility

Caregility

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